Here are some of the highpoints of the survey:
OVERVIEW: Prudential
Real Estate’s Q1 Consumer Outlook Survey, conducted in February 2013, showed
that American’s sentiment toward real estate is growing
increasingly
favorable. Buyers and sellers alike said
they are motivated for the
spring buying
season, attracted by low mortgage rates, attractive home prices
and other
factors.
Here are
key survey findings:
MARKET
ON THE MEND
77% of
consumers feel confident about the housing market and property value recovery;
a 4 point improvement from our year-end results and a 7 point increase over the
same period a year ago.
This
confidence is exceptionally high among Millennials (80%) and Generation X (79%)
and in recovering residential real estate markets like the South (81%) and West
(79%).
Favorability
of the U.S.
real estate market also has increased to 65%, it’s highest
level in a
year.
However,
Americans are cautious and 42% of those surveyed believe the housing recovery
will be slow.
Ultimately,
owning a home is still important to 96% of Americans and exceptionally
important to Millennials (97%), Generation X (98%) and women (78%).
For those
who’ve been watching market fluctuations in recent years, 74% of respondents say
that interest rates are historically low and 87% say the time to buy is now
while mortgage rates and average home prices are attractive.
SPRING
BUYING SEASON
Finding a
good deal in a home (80%) and job stability (59%) are the most important
factors for prospective homebuyers this spring.
Respondents
who feel it will be easier to buy a home this spring feel that way because
market conditions are right and “homeowners want to sell.”
Prospective
buyers are motivated; 48% of respondents said they are willing to explore
neighborhoods they hadn’t previously considered to find their home.
Prospective
home-sellers indicated that “finding the right house to buy first” and “making
a profit” were the primary reasons they would list their homes this spring.
87% of
sellers are committed to seeing a sale through if their home doesn’t sell
quickly.
67% of
sellers are open to additional guidance from their broker/agent on how to
better market their home.
62% of
sellers are willing to make repairs or redecorate in order to attract more
interest
in their
properties.
CONTEMPLATORS
“Contemplators”
are defined in the survey as those who have considered buying or selling real
estate in the past year but didn’t. Contemplator confidence in the real estate
market and property values continues to rise with a 12 point increase from
mid-2012.
Additionally,
contemplator favorability of the real estate market has jumped 10 percentage
points since mid-2012.
Primary
reasons why contemplators haven’t made a move include “waiting for the right
opportunity” and “haven’t found the right home.”
Also included is an infograph illustrating the results of the survey. The following infograph doesn't appear very large on my blog, however, I am posting the original size one on our Facebook Page. It can be found in the upper right hand corner of this blog post. "Like" us and be kept up to date on the real estate market here in Alaska. You can also go directly to it at Greg's Facebook business page
Based on the results of the survey, it appears more and more that the housing recovery that we are experiencing may be gaining more and more traction!
Will 2013 be the year of the real estate recovery? Here in Alaska, I absolutely believe so...and more of the lower 48 is feeling that way too.
With it staying light now until nearly 11PM there is plenty of time to shop after work!
Greg
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